7 Benefits you can gain by switching to Salesforce.com over ExecutivePulse

Written By – Todd Smithee – President and Founder of Conrin

There are a lot of factors that go into selecting the best CRM fit for your organization.  You also should recognize when the system is not a fit for your Economic Development Organization (EDO) and instead of putting more effort into it, look to make the switch now.

Part of the ease of a switch is now much experience the CRM integrator has with your type of business.  When it comes to EDOs, we are probably the most experienced integrator in the U.S. for CRM implementations and have not only started from scratch with implementation, but have also switched many from their previous platform to Salesforce.com

Here are the benefits you can expect if you move from ExecutivePulse to Salesforce.com

1. Solving the fact you have no Microsoft Outlook integration – not everyone uses Outlook, but with all the various devices now, this is a big help with Salesforce.com

2. Ease of use – The general navigation and use of Salesforce is much more user friendly and is better if you are using it from various devices (desktop, laptop, tablet, phone).  The project flow is much smoother and from a single screen you get contacts, projects, retention calls, and all pertinent information and activity for that account.

3. You can add attraction – Executive Pulse is only business recruitment and expansion(BRE), but Saleforce.com has both recruitment and attraction.

4. Upgrades Cause Downtime – There were Executive Pulse clients that experienced 2-3 weeks of downtime as system changes were made.  That is unacceptable.  While we cannot say that SFDC  has never been down in it’s 15 year history, it certainly does not take you down for weeks to do an upgrade – and frankly, there is usually no down time with upgrades – you wake up the next day and you are upgraded.

5. Speed – Salesforce just runs much faster with better response times while using it. You don’t spend as much time waiting for the application to catch up – again with all the devices you could use to access your CRM, this becomes more important.

6.  Salesforce.com is the CRM market leader – Salesforce.com is a much bigger company that spends a lot in improving it’s product so you have a better upgrade process and you get adjustments based on technology changes available to you faster.

7. Reporting – This is probably the most important one. Everybody is accountable to what is happening right?  With Salesforce, you are able to easily generate reports without help from tech support.  Can we say that again – WITHOUT any help.  We will set you up properly and show you how.  It’s that simple.

If you aren’t convinced now that you need to at least consider switching from ExecutivePulse to Salesforce.com for your Economic Development Organization, please contact us and we can discuss your specific needs as well as provide several references who will gladly share their experience with you.

Conrin Adds Salesforce.com Email Marketing Services

Conrin is pleased to announce that it is offering email marketing services that are completely integrated with Salesforce.com.  Conrin’s clients can now obtain Salesforce.com implementation and management services and email marketing support from a single vendor.

Conrin’s email marketing offer includes:

  •  Development of effective messaging and graphics
  • Implementation of proven white list strategies that allow your campaigns to reach more of your contacts
  • Back-end analytics designed to track successes and calculate ROI

Best of all, these services are completely integrated into the Salesforce.com platform.  This allows a single point of access while supporting organization-wide communication of email marketing activities.  Sales teams will now know exactly which campaigns an individual has received before contacting the prospect.

For more information on how Conrin can help your organization take advantage of integrated email marketing fill out our contact form or give us a call at 616-897-4325.

People, Technology, Progress..

At Conrin, we believe effective Customer Relationship Management, or CRM, strategies require more than a costly software initiative.