Racine County Economic Development Corporation (RCEDC) was referred to Conrin by a local economic development organization early in its search for a CRM application. RCEDC was looking for a cost-effective, cloud-based solution that would allow its team members to manage company, contact and project data within a single, easy-to-use application.
After reviewing a number of options, RCEDC selected Conrin due to its specialization in implementing Salesforce.com for economic development organizations. According to Karen Frost of RCEDC, “Conrin’s track record with economic development combined with Salesforce.com’s functionality and ease-of-use made the choice an easy one.”
CRM Benefits Received
Conrin quickly began the process of customizing its Salesforce.com package for Economic Development to meet the specific needs of RCEDC. Upon implementation, RCEDC had a fully configured CRM solution. Some of the new functionality and features RCEDC received include:
- Real-time access to key metrics including retention calls, open and closed projects, and contact and company information
- Complete donor management capabilities
- Creation of a systematic migration process to allow Synchronist data to be migrated to Salesforce.com on a regular basis
- Mobile access to data via iPad or smart phones
The implementation was a complete success. A big part of the success was the ongoing CRM support provided by Conrin after the implementation was completed.
According to Frost, “Conrin was with us every step of the way, both during the implementation and once the implementation was completed. The post implementation support was absolutely critical to us having the success we have achieved. We are very satisfied with the overall process and strongly recommend Conrin to other EDOs looking to implement a CRM solution.”