Q: How does lead generation and management mesh with CRM?
A: Conrin believes that one of the primary reasons to implement CRM is to increase sales.  By combining an effective CRM solution with high quality lead generation and management programs, Conrin’s customers are able to ensure that their sales teams have a continuous stream of highly qualified leads delivered to their sales personnel in real time (Conrin’s telemarketers work within the client’s CRM system).  As soon as a lead is deemed qualified it is automatically routed to the appropriate sales representative for follow up.
Q: How does Conrin combine CRM technology and lead management/telemarketing?
A: Early on Conrin figured out that CRM is more than an expensive software implementation.  CRM is a process that involves technology and people.  Today’s sales professionals have high expectations and frequently little time left for prospecting or following up on leads.  By providing a team of highly talented telemarketing professionals Conrin can deliver the technology and people resources necessary to convert more leads to
sales, capture key metrics, and meet revenue goals.
Q: Which CRM tools has Conrin implemented?
A: Conrin has been involved in the implemention of numerous applications including Sage CRM, Siebel, Microsoft CRM, and Salesforce.com.  Conrin typically recommends Salesforce.com based on its ease of use, rich feature set, access to live technical support, and total cost of ownership.