Entries by Todd Smithee

Salesforce Data Security Webinar

Data security. What happens if…….. Your password and username are stolen and your online banking accounts are compromised? Your password and username are stolen and your credit cards are maxed with fraudulent charges? Your password and username are stolen and the your company’s data is held hostage, pending payment of a “ransom” Data security needs […]

Email Marketing Apps for Economic Development Organizations

So you need to get email marketing off the ground and running yesterday.  Your boss wants to leverage your investment in Salesforce to promote your EDO.  Requirements include:   Manage campaigns targeting key contacts associated with potential projects. Build awareness with site selectors. Provide stakeholders and investors with regular updates on your activities in areas […]

“Work From Home”

Data Security for Economic Development Organizations By now, it’s obvious:  Work from home (WFH) is here to stay.  The number of WFH employees has been trending upward for years.  New COVID-19 regulations have accelerated the migration to this new business model.  Now more than ever, data security needs to be a top priority for all […]

Conrin Adds Salesforce.com Email Marketing Services

Conrin is pleased to announce that it is offering email marketing services that are completely integrated with Salesforce.com.  Conrin’s clients can now obtain Salesforce.com implementation and management services and email marketing support from a single vendor. Conrin’s email marketing offer includes:  Development of effective messaging and graphics Implementation of proven white list strategies that allow […]

The #1 Way to Measure ROI on Salesforce: Campaigns

Salesforce has an often overlooked feature, Campaigns, that you might not be currently utilizing.  It comes standard with most Salesforce.com Editions and is a powerful tool that will allow you to measure ROI on various marketing activities including trade missions, email campaigns, and seminars. Salesforce.com describes a Campaign as “an outbound marketing project that you […]