So you need to get email marketing off the ground and running yesterday. Your boss wants to leverage your investment in Salesforce to promote your EDO. Requirements include:
Salesforce.com’s AppExchange is the best place to start. Similar to the Apple App Store and Google Play, the AppExchange provides more than 5000 ready-to-install apps designed to integrate with Salesforce, including email marketing tools provided by MailChimp and iContact. Both apps provide a robust feature set, including:
- Manage campaigns targeting key contacts associated with potential projects.
- Build awareness with site selectors.
- Provide stakeholders and investors with regular updates on your activities in areas which they might find of interest.
- Promote your organization and its ongoing record of success to your community.
Salesforce.com’s AppExchange is the best place to start. Similar to the Apple App Store and Google Play, the AppExchange provides more than 5000 ready-to-install apps designed to integrate with Salesforce, including email marketing tools provided by MailChimp and iContact. Both apps provide a robust feature set, including:
- Real-time update of campaign member records, providing insight into email history.
- Synchronize records with Salesforce, ensuring a single, updated contact database.
- Cost-effective solutions that are easy to implement and use.
- Leverage existing Salesforce.com functionality at no additional cost.
- Same-day rollout allows you to quickly launch your first campaign.
- Identify detailed feature requirements prior to investing money and time in email apps that might not fully meet your needs.
- Who knows – you might even find that existing features fully meets your needs!