Salesforce.com helps EDOs show Economic Development Value
Every Economic Development Organization wants to be able to show what they are doing to help provide value on every project they are working on. One of the keys to showing that is having a CRM that can track such data. With Salesforce.com, it can be configured in such a manner that will allow you to track site visits per project, which helps you justify your work to your constituents. Salesforce will provide metrics that will also allow you to show all your activity for each property and what kind of activity you have been doing so you can avoid those “What have you done for me lately” possibilities that sometimes come up just due to lack of data.
You will be able to show your value and worth to your community by showing different stakeholders that you are working to help them because of the data that you can provide. This helps alleviate some politics that sometime accompany what you do. There is also transparency where you can also show stakeholders what potential buyers are saying about their properties which allows them to (stakeholders) to make improvements to better market their property. These features allow EDOs to provide feedback to property owners on how they might make changes to their property to make it more attractive to buyers/leasers which aids in making your pitches more efficient.
If you are considering other CRM systems like ExecutivePulse or Synchonist – they do not have the reporting capabilities to be able to show this like Salesforce.com does. At Conrin, we regularly “upgrade” our EDO clients from both of these other platforms because of ways we can improve your ability to show value and return-on-investment (ROI).
Find out more about how we can help by contacting Todd at 616-897-4325 or use our form.