Customer Relationship Management (CRM) is the practice, strategy, and technology that companies use to manage and analyze customer interactions and data throughout the customer life cycle. The goal of a successful CRM is to improve business relationships with customers, assist in customer retention and drive sales growth. CRM is not just a sales and marketing tool, but instead is one of the biggest ways to improve productivity – from HR to customer services.
Salesforce Implementation of CRM
Salesforce is the world’s #1 CRM app. They offer features such as Sales Cloud, SalesforceIQ, Service, Cloud, Marketing Cloud, Community Cloud, Wave Analytics, and more that improve your daily tasks all the way down to your organization’s bottom line.
Average improvements among Salesforce customers reflect favorable returns: a 36 percent increase in sales productivity, a 25 percent increase in the sales pipeline, a 26 percent increase in sales win rate, a 30 percent increase in revenue, and a 45 percent increase in forecast accuracy.
Many think that CRM is just software, however, it is much more than that. It is a comprehensive approach to a lasting relationship with your customers. The most important factor of successful customer relationship management practice is human connection. Once an organization has its “people,” it then creates its process and puts its technology in place. This technology continually evolves around the needs of the people and processes.
Conrin Salesforce Implementation
At Conrin, we focus solely on implementing Salesforce for economic development organizations across the nation. We follow a strategic three-step approach that allows us to perform one-user implementations to complex, state-wide projects. Our first step is process discovery, then system configuration is completed by step three, where we finalize deliverables. Salesforce Implementation is different for each client, but this process is flexible for each client.
If your CRM software does not take a holistic approach, or your organization does not use one at all –
contact us.
The Conrin Solution
Conrin has been implementing Salesforce.com for economic developers since 2003 and has clients across 27 states and provinces. Years of industry knowledge, technology experience, and effective rollout management make Conrin uniquely qualified to deliver an exceptional solution that will meet client needs for years to come.
At Conrin, we’ll help you find the right tools to grow. We don’t overbuild, oversell, or put processes into place that aren’t meant for you. It’s about you, and it’s built for you. With Conrin, customer relationship management really can be that simple.
Ready to Get Started?
If you’re ready to get started and learn more about how CRM can benefit your organization,
contact Conrin today! Conrin Inc. has had a long-standing relationship with
Salesforce.com.
