blogIt’s All About Metrics


It’s All About Metrics

Successful organizations compare metrics against their business models and strategic plans. Analysis of key performance indicators provides management with the data necessary to make course corrections based on actionable data versus a “gut feeling” approach. This is especially true for economic development organizations.

A well-designed customer relationship management system, combined with ongoing training and regular updates, is an excellent solution for capturing actionable information. Most CRMs come with “out of the box” features designed to capture sales forecasts, cash flow estimates, and headcount information. Economic developers, however, have unique requirements and must manage/report on areas including:

  • Jobs Created and Retained
  • Project Attraction
  • Capital Investment
  • Incentive Utilization
  • Revenue and Hiring Trends

Conrin developed edoforce, a customer relationship management application designed exclusively for EDOs, is installed directly into and delivers the ability to capture and manage EDO specific data sets.

Project Reporting

Project stage

Projected jobs created

Jobs retained

Projected CAPEX 


  • Incentives offered by industry
  • Total incentives offered by the project
  • Aggregated incentive performance for annual reporting

Retention Calls

  • Jobs created
  • Workforce requirements
  • Revenue/hiring trends


  • Hiring
  • Revenue
  • Expansion

Looking for a CRM for your organization? Already using Give us a call at 616) 897-4325 and discover what can do.