Verifying Salesforce Data For Better Productivity in 2025
Accurate contact data is critical for any successful Salesforce CRM implementation. The ability to track basic contact information (titles/phone numbers/emails) in addition to related activities such as email and call history is one of the most important benefits for implementing CRM.
Unfortunately, the longer an organization uses Salesforce, the more likely it contains invalid contact records. The average employee is only with a company for three years, often less, which means contact records go out of date just as quickly. Ensuring your contact data is organized and up to date is vital for EDOs as they create and execute your 2025 strategic plan.
Why Clean Data is Necessary
Clean data is vital for your organization, especially as you reach out to program participants, investors, and community stakeholders to implement your 2025 strategic plans. Some of the biggest areas of concern for an EDO with an outdated database include:
- Lower email open rates
- Missed productivity for all staff
- Missed opportunity to reach out to key decision-makers
- Inability to track changes in senior-level management at key partner organizations
- Incorrect reports due to duplicate or missing contact records
The Solution
Conrin’s contact verification service was designed to quickly address this issue and make sure your Salesforce data is clean and organized. Here is how it works:
- Contact records are exported from your CRM database
- Records with invalid email addresses are tagged “Contact Inactive”
- The updated records gives your team vital information about who your outreach is missing
Complimentary Contact Verification Report
Conrin is offering a free summary contact verification report, The report will provide a high-level analysis of the overall health of your contact database and provide metrics by status and number of records reviewed. To dive deeper into your contact status, our team can provide custom solutions based on the summary report.
Click on the link to send in your request to get your complimentary Contact Verification Report and start your 2025 with better-organized data.