How Conrin’s CRM App Can Revolutionize Your EDO’s Capabilities
The right tools and strategies can make or break success in the bustling world of Economic Development Organizations (EDOs). Conrin Inc., a CRM consultancy specializing in EDOs, understands this need and offers a tailored approach to help organizations excel. Their expertise and experience are solely dedicated to enhancing the performance of EDOs and ensuring stakeholder satisfaction. They do this with their custom CRM app.
The Challenge: Meeting the Demands of Worldwide Axle Plus
Imagine this imaginary scenario where Worldwide Axle Plus (“Worldwide”), a global producer of semi-truck and trailer axles, faces a significant expansion challenge. The company has maintained its headcount for the past 36 months but has recently secured a $4 billion contract to completely rebuild its delivery line. This project requires Worldwide Axle Plus to augment its workforce with 200 engineers specializing in the newest alloy steel techniques, 400 CNC precision machine operators, and up to 600 support individuals in various roles. Additionally, Worldwide needs to construct a new 645,000-square-foot plant with immediate access to rail, highway, and a major airport. Lucas Whitaker, a business retention and expansion (BRE) manager for the economic development organization with oversight for the region where Worldwide’s headquarters is located, has been contacted as this location now finds itself in a heated competition with multiple sites across the U.S. and Mexico. The company needs to select a location within the next three months that makes the most economic sense based on a variety of factors including but not limited to workforce, supply chain, and speed to market.
Conrin’s Solution: A Custom CRM App for Business Retention and Expansion (BRE)
Conrin’s custom CRM app, built on the industry-leading Salesforce platform, became a game-changer for the EDO involved in this project. Lucas used the app during an onsite call with Miriam Bishop, the COO of Worldwide Axle Plus. Accessing Conrin’s edoforce.com CRM app from his tablet, Lucas could record crucial information about the project requirements, workforce needs, and site selection criteria in real-time and provide on-the-spot analysis at the moment for Miriam on the company’s growth trends, as well as a local market analysis of Worldwide’s industry sector.
Key Benefits of Conrin’s Salesforce.com CRM App
- Efficient Data Capture: The edoforce app ensured that Lucas could capture all necessary information from Miriam during the call. This prevented the need for multiple follow-up meetings and streamlined the data collection process.
- Customized Surveys: Conrin’s Salesforce.com app supported the EDO with the proper survey length, ensuring that Lucas got exactly what he needed from Miriam. This customization was crucial for an effective BRE program.
- Intuitive Survey Layout: The edoforce user interface was designed to BRE-related client interviews, ensuring that the questions flowed logically and were easy to understand.
- Data Analysis and Reporting: The collected data not only helped the EDO support Worldwide Axle Plus but also allowed for greater reporting and analysis. The EDO could analyze trends in hiring and revenue within the industry, manage BRE activity, and identify areas for improvement.
- Ongoing Review and Adjustments: The app facilitated ongoing review and adjustments, ensuring that the EDO’s CRM initiative remained effective over time.
Results and Future Outlook
Conrin’s CRM app empowered the EDO to manage the Worldwide Axle Plus project efficiently. It provided the EDO with the tools to make data-driven decisions, streamline their processes, and ultimately win the project locally. As a result, the EDO was able to enhance its reputation as a proactive and efficient organization in economic development.
Conclusion: Elevate Your Economic Development Efforts with Conrin’s CRM Consultancy
The collection of data during BRE surveys not only aids in supporting clients’ needs, such as in the above hypothetical example of site selection process for Worldwide Axle Plus, but also enables greater reporting and analysis for the EDO as a whole. This data-driven approach allows an EDO BRE team to identify trends within specific industries, such as hiring patterns and revenue growth, enabling them to tailor their services more effectively. Additionally, an EDO using the Conrin custom Salesforce.com app can analyze its performance by industry and key target sectors, leading to better management of BRE activity and the identification of areas for improvement. The app empowers the EDO to mobilize its team in unprecedented ways through comprehensive data collection and analysis.
Successful CRM initiatives, including those powered by Conrin’s CRM app, require ongoing review and adjustments. Conrin’s customized the CRM app and BRE survey allows EDOs to adapt to changing requirements and reduce digital clutter. By regularly revisiting and refining tsurvey questions, the EDO ensures that they remain aligned with organizational goals and stakeholder expectations, like your Board of Directors, investors, funding governmental agencies, and more. This iterative process not only enhances the effectiveness of the CRM initiative but also enables the EDO to stay agile and responsive to evolving needs.
Isn’t it time to give your BRE survey the overhaul it needs to drive greater efficiency and success in economic development?
Conrin’s CRM app has the power to transform economic development efforts, enabling organizations to achieve greater efficiency, effectiveness, and success. Contact Conrin Inc. today for a complimentary analysis of your current CRM and a detailed report, with recommendations, for enhancing your CRM to better support your organization’s BRE strategy. We look forward to speaking with you!
Todd Smithee
President, Conrin, Inc.
616-340-4519
