by todd | Jan 7, 2023 | CRM Consulting, Economic Development, Salesforce CRM
So you need to get email marketing off the ground and running yesterday. Your boss wants to leverage your investment in Salesforce to promote your EDO. Requirements include: Manage campaigns targeting key contacts associated with potential projects. Build awareness...
by todd | Dec 8, 2022 | Economic Development, Salesforce CRM, Updates
Infrastructure and Michigan’s Pothole Hotline 888-296-4546 Potholes are part of everyday life in Michigan. It’s so bad that the Michigan Department of Transportation created the “Report a Pothole Hotline.” It’s a given. We need to improve our roads, bridges, and...
by todd | Nov 28, 2022 | Economic Development
Lead management and helpful dashboards from Salesforce.com Proper lead management (also known as your suspects and prospects) is critical to the ability to attract and also manage your potential projects. The more effective lead follow-up you do can give your...
by todd | Oct 15, 2022 | Economic Development, Salesforce CRM, Updates
CRM for Economic Development Audit “Less” May be Part of the Best Solution We’ve all heard it. A vendor reaches out to tell you about their company’s latest feature enhancement The new app will (supposedly) provide amazing benefits, such as: Increase sales by 30...
by todd | Jan 4, 2021 | CRM Consulting, Economic Development, Updates
Data Hygiene Best Practices for Economic Development Organizations Everyone knows economic development organizations must maintain accurate company, contact, project, and BRE data. Protecting and nurturing this information is critical for the long-term health of the...
by todd | Feb 5, 2020 | CRM Consulting, Economic Development, Saleforce.com Implementation, Salesforce CRM
Salesforce has an often overlooked feature, Campaigns, that you might not be currently utilizing. It comes standard with most Salesforce.com Editions and is a powerful tool that will allow you to measure ROI on various marketing activities including trade missions,...
