The Role of Infrastructure in Economic Development
Infrastructure and Michigan’s Pothole Hotline
Potholes are part of everyday life in Michigan. It’s so bad that the Michigan Department of Transportation created the “Report a Pothole Hotline.”
It’s a given. We need to improve our roads, bridges, and transportation networks. The proposed infrastructure bill provides the financial investment needed to address all of these. In the twenty-first century, we have another important infrastructure need: High-speed internet.
In the 1800s, railroad easements were used for installing telegraph and telephone networks across the country. The same concept should be considered today: Install fiber networks simultaneously with highway infrastructure improvements. This will allow for a cost-effective network buildout. The construction teams and equipment will be there anyway. Employees, employers, and the environment will all benefit from this strategy.
As work from home becomes more popular, cloud-based technologies such as Salesforce and Zoom are must-haves for companies and workers.
- Greatly expanded access to workforce talent.
- Reduced operating expenses such as office space and internal IT support.
- Talent retention based on improved employee job satisfaction.
- More flexible schedules improve work-life balance.
- Reduced commuting time and associated expenses.
- Continue to reside in their area of choice instead of uprooting their family and moving to company headquarters.
- Reduced carbon emissions associated with transportation (per the EPA, 28 percent of emissions are associated with transportation)
- Improved local air quality.
- Potential to minimize the overall number of cars per family.
- Less highway maintenance required over time.
Improvement in infrastructure is on the way. As always in economic development, multiplier effects must be considered within the decision-making process. Broadband must be an important part of the discussion. It’s just as important to us today as telegraph lines were in the 1800s.Implementing and managing CRM is an important investment that can quickly provide significant dividends. Real-time information capture delivers a framework for data-based decision-making. Selecting the appropriate implementation partner is critical for an on-time, efficient rollout.
Conrin has implemented Salesforce.com for economic development since 2003, with clients in 27 states and provinces. Our industry knowledge allows us to hit the ground running, while simultaneously sharing best practices. We also understand the importance of EDO-specific metrics.
- Company and Contact Management
- Business Expansion and Retention
- Workforce Development
- Investor Management
While the initial implementation provides the foundation for a successful CRM program, it is not the end of the process. End-user and system administrator training is necessary for long-term success. Regular “health checks” ensure feature use is maximized. Conrin partners with its clients for the long haul, long after the initial rollout has been completed. We are there for you today and in the future.
Please contact us today and let us show you see how we can help!